As a business owner, retail professional, or DTC brand, you’re always looking for strategies, insights, and ways to stay ahead of the curve. Fortunately, newsletters consolidate tons of valuable material into a single email delivered straight to your inbox.
However, cutting through the noise to find the right one can be challenging. And even after doing your homework and finding what seems like the perfect newsletter, it may still fall short of meeting all your expectations.
Worry not!
In this article, we’ve curated our top 5 picks to keep you up to speed with the latest trends, industry news, insights, and expert opinions to help your business grow—saving you the hassle of sifting through countless resources.
So, why search for content when it can be delivered straight to you? Keep scrolling to find out more!
What is an e-commerce newsletter?
Before we get started, let’s do a quick recap of what an e-commerce newsletter is.
Put simply, this is an email tailored for professionals in the e-commerce sector, packed with industry news, best practices, and expert insights.
Think of an e-commerce newsletter as your virtual assistant who does the heavy lifting and brings back meaningful content to keep you informed and ahead in the industry.
Why subscribe to an e-commerce newsletter?
Whenever a newsletter hits your inbox, you might find yourself asking: ‘Will this add value to my life, or should I just ignore it like the others?’ or ‘Am I signing up for quality content or just another marketing gimmick?’
Before giving into these doubts, let’s go over the benefits of subscribing to an e-commerce newsletter.
1: Stay up to date with the current e-commerce trends
What’s trending today might not trend tomorrow, and what’s trending tomorrow might be irrelevant next week. The timing of these updates can impact your business either positively or negatively.
These newsletters provide regular updates and articles on trending events written by industry experts.
Therefore, to stay ahead and keep your finger on the pulse, subscribing is essential.
2: Save time
Time is money. As an e-commerce professional, you shouldn’t waste time scouring the internet for tips and solutions only to click through ads.
Instead, subscribing to a newsletter ensures you receive topics and solutions conveniently in one email.
3: Most of them are free
If you’ve never clicked the subscribe button on these newsletters, you might hesitate, worrying about the cost. However, it usually costs nothing to start receiving these newsletters in your inbox. And since it’s free, there’s no harm in giving it a go.
For those who have been using free newsletters and want to take it up a notch, pricing usually ranges from $5 to $40 per month.
4: Get exclusive access to e-commerce strategies
Most of these newsletters share proven techniques and strategies used by major brands. By leveraging these features, you can improve various aspects, such as customer engagement, brand loyalty, conversion rates, and overall sales performance.
5: Maintain a leading edge
What separates the wheat from the chaff—in this case, a successful retailer from a less successful one—is the ability to stay up to date with current trends.
To stay ahead of your competitors, subscribing to an e-commerce newsletter isn’t an option—it’s a necessity, as it provides valuable insights, industry trends, and strategies for growth.
Additionally, by learning from what major brands are doing, you can adapt and scale more effectively.
6: Expert insights
These newsletters are created and published by industry experts with deep knowledge and experience in e-commerce, providing you with first-hand insights from leading minds. By subscribing, you gain access to valuable strategies and trends that can help grow your business.
7: Get networking opportunities
Newsletters aren’t exclusively about content. Some allow you to interact with professionals in the industry via events or discussion forums. This will help you build long-lasting relationships that can significantly impact your career in e-commerce.
The Top 5 E-commerce Newsletters
Let’s dive into our handpicked list of the top 5 e-commerce newsletters.
- Shopifreaks
With an audience of over 15,000 e-commerce professionals reading this newsletter weekly—including merchants, agency owners, app developers, and even execs from major brands such as Shopify, BigCommerce, Amazon, and TikTok—Shopifreaks aims to deliver a valuable weekly digest of e-commerce news, platform updates, and marketplace changes.
For example, in its most recent issue, Shopifreaks discusses key developments involving Amazon, Google, and the U.S. Federal Trade Commission (FTC), where the commissioner argues that the current lawsuit against Amazon might do more harm than good for consumers.
Despite its playful name, Shopifreaks delivers serious insights into e-commerce trends and strategies, such as:
- Seed rounds
- Partnerships
- Integrations
- New advancements e.t.c
Who is this meant for?
As the name suggests, Shopifreaks is a go-to newsletter for anyone within the Shopify ecosystem or e-commerce in general.
How often is the newsletter issued?
You’ll get an email every Monday afternoon.
Pricing
Free.
How do you sign up?
Subscribe here to be part of the vibrant Shopifreak community and receive the latest e-commerce happenings, stats, and opinions from experts directly in your email inbox.
- Multichannel Merchant
Second on the list is Multichannel Merchant. As the name implies, this newsletter is meant to reach its audience through numerous channels, such as e-commerce, mobile, social, and catalog.
This makes it convenient for retailers and entrepreneurs looking to optimize their multichannel selling strategies. It provides insights into e-commerce logistics, fulfillment, marketing, and customer experience.
In addition to its newsletter, Multichannel Merchant hosts various events designed to bring together e-commerce professionals to share insights, strategies, industry trends, best practices, networking opportunities, and innovative solutions.
These events include MCM Summits, Live Webinars, Workshops & Training Sessions. With over 40+ training sessions and 5 in-depth workshops, MCM is all about providing that extra hands-on experience.
What are some of its key features?
Multichannel Selling Strategies: This guides you to merge online and offline sales effectively.
E-commerce Fulfillment & Logistics: This feature covers areas like warehousing, last-mile delivery, and inventory management.
Customer Experience Optimization: This helps you to improve customer retention and satisfaction.
Who is this meant for?
- Anyone looking to manage multiple sales channels.
- Logistics and fulfillment professionals in e-commerce.
- Retailers exploring online marketplaces.
How often is the newsletter issued?
Multichannel Merchant E-commerce & Marketing: bi-weekly on Tuesdays.
O&F Advisor: bi-weekly on Wednesdays.
Hits of the Week: weekly on Mondays.
Pricing
Free.
How do you sign up?
Subscribe here to the MCM newsletter and get expert guidance, industry news, and e-commerce tips delivered right to your inbox
- E-Commerce magazine
Each newsletter has its way of delivering insights, and E-commerce Magazine is no exception.
This magazine’s core mission is to celebrate e-commerce pioneers who have contributed to its growth. These are small business owners, CEOs, CMOs, and everyone in between.
EM provides a safe space for e-commerce professionals and entrepreneurs to share insights, educate, and inspire one another.
Powered by insights from over 50 world-leading e-commerce experts, this newsletter covers a wide range of topics, including digital marketing, technology, supply chain management, and customer experience.
What are some of its key features?
Industry Trends & News: This keeps its readers up-to-date with the latest developments in the world of e-commerce.
Expert Interviews: features the latest interviews from entrepreneurs, e-commerce experts, etc, on different success strategies.
Marketing & Growth Strategies: provides the latest and relevant strategies such as SEO, email marketing, conversion optimization, and social media advertising.
Who should subscribe?
- Entrepreneurs in search of growth strategies.
- Small business owners.
- Digital marketers.
How often is the newsletter issued?
Weekly.
Pricing
Free.
How do you sign up?
Subscribe now to the E-commerce newsletter and stay connected to the latest trends, expert opinions, and industry news that will be regularly updated in your mail inbox
- RMW Commerce Newsletter
RMW stands for Rick Watson, the CEO and founder of RMW Commerce Consulting and the creator of this newsletter.
With over 20 years of experience in the e-commerce industry, Rick shares first-hand industry knowledge and provides expert insights into logistics and retail technology.
Why Subscribe?
Keeping abreast of the latest trends and expert opinions is a recipe for success in any commercial setup. And there’s no better way to do that than by learning from the best—in this case, Rick Watson.
Who should subscribe?
- Retail execs.
- Entrepreneurs.
- E-commerce business owners.
- Logistics and supply chain professionals.
How often is the newsletter issued?
Weekly.
Pricing
Free.
How do you sign up?
Subscribe here to receive useful tips, expert advice, and news updates in your inbox.
- B2B E-Commerce Insider by Sana Commerce
If you’re a B2B e-commerce professional or enthusiast, this newsletter is designed specifically for you. Published by Sana Commerce, you’ll receive expert opinions on digital transformation, B2B e-commerce trends, and online business strategies.
Key features
B2B e-commerce insights: This includes best practices for distributors, wholesalers, and manufacturers in e-commerce.
Digital transformation: Covers topics like integrating e-commerce with ERP systems.
Expert opinions and case studies: Features insights from industry leaders and real-world success stories.
Who should subscribe?
- Digital transformation leaders.
- Business owners
- IT and operations managers focused on integrating ERP with e-commerce.
- Manufacturers, wholesalers, and distributors exploring e-commerce solutions.
- Decision-makers in B2B e-commerce.
How often is the newsletter issued?
Monthly.
Pricing
Free.
How do you sign up?
Subscribe to E-Commerce Insider here and stay ahead with the newest industry trends, expert insights, and actionable advice delivered straight to your inbox.
Honorable Mentions: More E-Commerce Newsletters to Check Out
Not every newsletter made the list. However, here are some notable ones worth mentioning.
EcommerceBytes Newsletter: Best for current marketplace news and policy changes.
DTC Newsletter: Provides actionable advice from leading experts on how to grow your business.
Chase Diamond’s Ecommerce Newsletter: Contains the latest email marketing tips, such as copywriting tricks and tips.
Digital Commerce 360 Retail & B2B News: features the latest E-commerce news and marketing strategies.
Wrapping up
Whether you were considering using newsletters but were still on the fence, had tried them unsuccessfully, or are looking for better marketing strategies to boost your e-commerce business, we hope you’ve found the information you need to make it happen.
The good news is that all the newsletters featured in this article are free, so don’t be afraid to give them a try and see which one works best for you and your customers.